Jovani Goes Glam At The Grammys

Artists and fans around the world gathered together to celebrate music’s biggest night of the year at the 57th annual Grammy Awards. The Sunday night show brought immensity to the red carpet and also to the stage with its jaw-dropping performances and breathtaking fashion.

English singer Sam Smith may have been on fire with the amount of awards he stole the show with, but we can’t forget the winners on the red carpet. From Grammy winning artist India Arie to TV personality Rocsi Diaz, Jovani also had a winning weekend.


Jovani’s first accomplishments started when rap legend MC Lyte looked ravishing at the Essence Black Women in Music event in Jovani’s signature style 750. This unique design can be worn as a jacket or short dress depending on the look you want to perceive.



Super Model Beverly Johnson and Grammy-winning singer India Arie also dressed to impress on the Clive Davis’ Grammy Pre-party red carpet. Johnson wearing a dazzling keyhole velvet Jovani number with a sexy thigh high slit and Arie looking sleek wearing a leather gown from Jovani’s newest collection Maslavi.

But it doesn’t stop here! Boxing royalty Laila Ali walked the red carpet of the Hennessy Toasts Achievements in Music dressed in her finest in a Jovani silver cocktail dress. The pre-party Jovani attire continues with the fabulous Hayley Orrantia, The Goldbergs actress, stunning the Primary Wave 9th annual red carpet with a charming lace Jovani red jumpsuit.


The weekend ended with a big chabang when HLN’s The Daily Share host Rocsi Diaz shined at Sunday night’s award show in a glistening Jovani beaded gown. Jovani style 20736 has become a top seller for Jovani’s customers across the board.

Jovani never fails to make women outshine no matter the occasion. You don’t need to attend the Grammy Awards to feel like a star.


Spring 2015 Trend Alert

The excitement and glamour of New York Fashion Week has drawn to a close but there is no time like the present to start planning your killer spring wardrobe. Designers gather under the tents in Lincoln Center to showcase their latest styles on the catwalk to a select audience. Celebrities and fashionistas alike duke it out for the perfect front row seat to the events of the year that will have them fancying for gorgeous new couture.

We have scoured the Internet for the top four spring trends that belong in your closet next year to ensure your name soars to the top of the best dressed list. Get these phenomenal looks using dresses from the ultimate modern dress collection, Maslavi!

1. Khaki Colored

Photo Credit: Elle Magazine

Photo Credit: Elle Magazine


Neutrals are making a bold new comeback!

2. Waist Cincher

Photo Credit: Elle Magazine

Photo Credit: Elle Magazine

A cinched waist creates the gorgeous sought after hourglass figure

A cinched waist creates the gorgeous sought after hourglass figure

3. Floral Prints

Photo Credit: Elle Magazine

Photo Credit: Elle Magazine


Nothing says spring is in the air like blooming flowers

4. All Black

Photo Credit: Elle Magazine

Photo Credit: Elle Magazine

Sleek and chic in black from head to toe

Sleek and chic in black from head to toe

Do not be left out in the dark next spring. Get a step ahead of the game and be on trend with styles showcased by the biggest names in fashion. You do not have to walk the streets of New York City on a daily basis to rock the New York style. With a little bit of research and planning you will be well on your way to being the number one trendsetter.

All Good Things Must Come to an End

The bright lights above the long runway at the World of Prom coterie shined upon its last show with the conclusion of this outstanding coterie yesterday evening. The week filled with glamour and excitement brought all of the latest styles and trends center stage. Retailers and fashion magazines went head over heels for Jovani’s newest prom, homecoming, and Maslavi collections. These collections feature some of our best pieces yet and will be sure to wow customers nationwide when they hit stores near you.


Jovani’s designer dresses are known for their exquisite designs and superior fabrics but above all for their ability to always be on the cutting edge of fashion. One fantastic trend that we love for prom 2015 is an elaborate back. It is one thing to have a jaw-dropping  formal gown from the front but when you turn around the statement you are making should be just as powerful. This sneak peek is courtesy of one of the fashion shows that took place last week. This fiery cap sleeve red dress features a transparent illusion back adorned with intricate crystal beaded embellishments.


It is not all glitz and glitter when Jovani puts on the event of the year. Behind the scenes, the staff is hard at work processing orders and interacting with buyers. All of the dresses showcased during the show are stored in a room backstage so retailers who are interested in specific styles can get a closer look at the detailing and fabric choices.


Jovani always goes above and beyond for their loyal customers. Who doesn’t love a good freebie? These Jovani iPhone cases were a hit among everyone who received one. Jovani’s gifts are not only practical but fashionably chic as well. We have loved reporting the latest news from coterie week to you, stay tuned for all of the thrilling adventures Jovani will take part in from new collections to celebrity styling, we do it all!

Fresh of the Press: Atlanta Mart

Today kicks off the first day of a week-long filled with festivities at the World of Prom Atlanta Mart presented by Atlanta Apparel. Jovani will be showcasing hundreds of dresses that have earned coveted spots in the 2015 prom and homecoming collections to potential buyers and fashion magazines traveling from around the country to meet in one place to be wowed with outstanding fashion shows and social events in private showrooms.


The designer dresses featured are cutting edge and on trend with some of this season’s hottest styles. These new dresses range in style from fitted floor length jersey dresses created with only the best lightweight knit fabric providing comfort and support with its figure flattering stretch bodice to two-piece lace ensembles featuring breathtaking open hole designs with exposed bare midriffs. These prom dresses are not only well crafted but glamorous enough for any of life’s special occasions.

Jovani takes it one step further by showcasing its ready-to-wear modern dress collection Maslavi. Maslavi exudes the elegance and appeal that is expected from Jovani but with sixty pieces that are versatile enough for daytime business events to classy evening affairs.


Jovani is beloved by countless celebrities like Orfeh Alimorad, Danielle Bradbery, and Miranda Lambert who have worn our beautiful evening dresses on the red carpet in the last few months. Atlanta Mart allows designers to bring these dresses to retailers near you, making your dream of looking like a Hollywood celebrity a reality. From a variety of collections, styles, and colors to choose from, the only difficulty you will encounter is choosing just one.

We are thrilled to bring you the latest news from our exhibit in this elite coterie. Stay tuned for a recap of our fabulous week as the excitement continues to unfold!

Closet-full of Fabulous

Have you ever dreamt of what it would be like to walk into a celebrity’s fashion closet? The finds must be unbelievable, an ensemble for every special occasion imaginable in a snap. Jovani has launched a brand new collection created for the chic and the fabulous. The Maslavi line features some of the most cutting edge trends to fill your personal closet. From leather inspired cocktail dresses to .

Versatility is key in this modern dress collection. Dresses that can easily be transformed from day to evening looks are far and few in between but the Maslavi Collection filled the missing link with sixty new and innovative pieces that are as flexible as the women in them. These fantastic dresses can be worn from a morning coffee date to an evening movie premiere effortlessly. With so many gorgeous pieces to choose from in colors that range from soft pastels to the always sexy black your closet will rank among those of the best dressed celebrities. Pretty soon your closet will not be much unlike the Kardashian sisters.

Jovani M350

Be a breath of fresh air in this off the shoulder short dress with a full printed parisian skirt. The form fitting bodice keeps this fun look age appropriate when paired with the light pink satin skirt. Parisian style is known for its classic elegance, you will undoubtedly radiate sophistication and charm in this beautiful dress.

Jovani M322

Rock this retro inspired mod shift chiffon cocktail dress any time of day with your favorite pair of dark pumps! Geometric patterns have been spotted all over the runway this season and this sleeveless multicolor dress does the trend right with the black and white contrast panels. Show off your toned legs with the sky high midi length, great for summer.

Jovani m314

Jumpstart your new and improved wardrobe with this sun-loving black sleeveless jumpsuit featuring silver stud embellishments and a sexy v-neckline. The slouchy bodice makes this the perfect go-to piece for the summer with its built in comfort while remaining chic!

Jovani M358

Take a cue from the boys this season with this menswear inspired breathtaking tuxedo white dress. The halter neckline with open back adds a dazzling feminine twist to the structured collar and metal button embellishments. The flirty flare skirt features on trend pockets making this look not only chic but practical!

Finding pieces that you can get the most bang for your buck has become quite the challenge with emerging collections featuring only one type of style; however, Jovani strives to create pieces for every type of occasion because we realize that women have many needs and require a lofty wardrobe. The Maslavi Collection is filled with jaw-dropping ready to wear dresses that will serve many purposes in your busy lifestyle.