Jovani Goes Glam At The Grammys

Artists and fans around the world gathered together to celebrate music’s biggest night of the year at the 57th annual Grammy Awards. The Sunday night show brought immensity to the red carpet and also to the stage with its jaw-dropping performances and breathtaking fashion.

English singer Sam Smith may have been on fire with the amount of awards he stole the show with, but we can’t forget the winners on the red carpet. From Grammy winning artist India Arie to TV personality Rocsi Diaz, Jovani also had a winning weekend.

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Jovani’s first accomplishments started when rap legend MC Lyte looked ravishing at the Essence Black Women in Music event in Jovani’s signature style 750. This unique design can be worn as a jacket or short dress depending on the look you want to perceive.

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Super Model Beverly Johnson and Grammy-winning singer India Arie also dressed to impress on the Clive Davis’ Grammy Pre-party red carpet. Johnson wearing a dazzling keyhole velvet Jovani number with a sexy thigh high slit and Arie looking sleek wearing a leather gown from Jovani’s newest collection Maslavi.

But it doesn’t stop here! Boxing royalty Laila Ali walked the red carpet of the Hennessy Toasts Achievements in Music dressed in her finest in a Jovani silver cocktail dress. The pre-party Jovani attire continues with the fabulous Hayley Orrantia, The Goldbergs actress, stunning the Primary Wave 9th annual red carpet with a charming lace Jovani red jumpsuit.

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The weekend ended with a big chabang when HLN’s The Daily Share host Rocsi Diaz shined at Sunday night’s award show in a glistening Jovani beaded gown. Jovani style 20736 has become a top seller for Jovani’s customers across the board.

Jovani never fails to make women outshine no matter the occasion. You don’t need to attend the Grammy Awards to feel like a star.

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Be One-Of-A-Kind in Jovani’s Exclusive Collection for edressme

For many girls across the world, wearing a Jovani dress to prom is a dream come true. Even with over 500 styles to choose from the one-of-a-kind collection, there’s always a fear that the dress you’ve chosen is being worn by another girl in your class. With this in mind, Jovani has partnered online with edressme.com for an exclusive collection of Jovani designer dresses.

The line of 10 dresses brings a few of Jovani’s top sellers in exclusive colors as well as brand new never before seen designs only available online at edressme. “This collaboration is not only exciting for us here at Jovani, but is exciting for prom girls who want something even more exclusive than what we already offer,” said Jovani’s CEO Abraham Maslavi.

From stunning lace appliques to intricately beaded bodices, edressme’s exclusive collection an added ounce of glamour to the prom market.

Three of the ten styles are some of Jovani’s top sellers in exclusive colors only available through the collection. One of these styles is the two piece embellished jersey dress that features a keyhole design with a high slit skirt in a beautiful white and navy hues.

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That leaves us with 7 brand new unique styles. These one of a kind dresses are literally jaw dropping. Like this illusion lace applique dress, nothing will stop the glamour from shinning through in a Jovani gown.

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The best part of this new venture, is you can win one of these amazing dresses each month until the end of May! edressme will be giving one lucky winner a dress of their choice from their exclusive Jovani collection. To enter, click here: http://woobox.com/afbdip

Miss Universe Radiates in Jovani

The reigning Miss Universe, Gabriela Isler wore Jovani style 20842 at the Yamamay grand store opening in Cancun, Mexico last week. Yamamay is an official Miss Universe sponsor, providing the contestants with their competition swimsuits last year. The beauty queen was dressed to impress in a long sleeve cocktail dress featuring sexy sheer panels as she opened the doors to the new store.

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Former Miss Universe Olivia Culpo Celebrates Boyfriend Nick Jonas’ Birthday in Jovani

Olivia Culpo Celebrates Nick Jonas’ Birthday
Wearing Jovani

What better way to celebrate your boyfriend’s 22 birthday than in a hot beaded Jovani dress? Olivia Culpo did just that this weekend in Las Vegas with her boyfriend Nick Jonas. The former Miss Universe looked stunning in a navy and silver beaded cocktail dress holding a 4 tiered cake for her former boy band beau. The beauty queen is also featured alongside Jonas in his newest music video “Jealous.”

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Wheel Of Fortune’s Vanna White in Jovani

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America’s favorite gameshow hostess Vanna White is sporting some amazing Jovani gowns this week! Check out these gorgeous styles that will air across the nation on ABC.
View Vanna’s Dresses Here

Stay Tuned! We’ll be on more new episodes starting in October!

Vanna White wears Jovani style 71397 on Monday, Sep. 8

Vanna White wears Jovani style 71397 on Monday, Sep. 8

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Vanna White wears Jovani style 74457 on Tuesday, Sep. 9

Vanna White wears Jovani style 77488 on Wednesday, Sept. 10

Vanna White wears Jovani style 77488 on Wednesday, Sept. 10

Vanna White wears Jovani style 74194 on Thursday, Sep 11

Vanna White wears Jovani style 74194 on Thursday, Sep 11

America’s Got Talent Judges Glam Off in Jovani

It’s a Glam Off! America’s Got Talent was tense last night as the second round of cuts were made for this weeks semifinalist, but they weren’t the only one’s feeling the heat. Heidi Klum and Mel B showed just how important it is to look “glam” in the judges seat with their Glam Off skit. And what better way to be glam than in Jovani!

Mel B started the competition in Jovani’s signature 74446. The grey beaded cocktail dress looked phenomenal, having the perfect amount of glam without being over the top. Heidi Klum’s finishing number of course had to bring down the house. Wearing a intricately beaded and lace tiered bridal gown from Jovani’s SS2014 collection, Heidi definitely took the competition to the next level.

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Check out the Glam Off below!

Jovani Wedding: Featured Bride

Your wedding day is one of the most memorable occasions of your life. We caught up with Sayeh, the daughter of International Persian singer Ebi, who recently tied the knot with her high school sweetheart, Pooya.

The couple had an elaborate outdoor wedding in Malibu, California. From the bride to the guests, all were wearing dazzling Jovani gowns. We sat down with this lucky bride as she gave us a glimpse into her special day.

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KG: Before a bride can even walk down the aisle, the groom must take the lead and propose. How did your husband-to-be pop the big question?

SH: It was straight out of the Bachelorette! One Thursday night around sunset, asked to take me to a romantic dinner. We were driving and all of a sudden he exits the freeway and we are in this weird place. I asked “where are we going?” Moments later we end up at a private helicopter that would give us a tour of Los Angeles.

In the middle of the tour, the pilot says we are now over the Pacific Ocean, there is this beautiful place here that we can land for you to take some photos. I said sure, I kind of had a feeling something was up, but I really wanted to be in the moment and not assume anything.

The helicopter lands and the scenery was breathtaking, we had the ocean in front of us and the mountains behind us. He could not have picked a better night, there was a full moon on one side and the sun was setting on the other side, (I don’t think he had anything to do with that) it was very magical. All of a sudden we get out and I hear Pooya call my name, I turn around and he is on his knees with a big basket of flowers in the shape of a heart with the ring in the middle. The rest is history!

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KG: How did you choose the theme for your wedding?

SH: I am very romantic; I like pink and bling. We didn’t really go with a theme but rather with colors that we liked. Being that the venue itself was so beautiful and it was overlooking the ocean, we had lots of blues and greens, so we wanted something to pop and stand out amongst all of the blue so pink was a perfect match.

KG: It sounds like you added feminine touches to your wedding; did your husband have a lot of input?

SH: It was very feminine! He really allowed me to do what I wanted. We tried to add some masculine touches with mixed metallics like gold and silver to man it up a little but it was definitely more feminine.

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KG: Were there any cultural traditions that you upheld for your wedding?

SH: Absolutely, we are both Persian so we had a Persian ceremony, a Aghd. We did mix it up a little. Although we were both born in Iran and speak Farsi, we moved to the U.S. when we were very young and are more comfortable speaking English. We had a traditional Persian ceremony but we had our officiant speak in both English and Farsi. Even though our families are Muslim we did not want to have a religious ceremony, we wanted a more cultural Persian ceremony. Instead of reciting religious verses we chose Persian poetry.

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KG: Brides have a bad reputation for being bridezillas. Did you find yourself engaging in some of those crazy antics?

SH: Yes! I thought I was a total bridezilla. Everyone tells me I was a very cool bride but I definitely lost it a few times. It is a lot of pressure! I did not have a wedding planner. I figured I have been to a lot of weddings, how difficult can it be? You get some flowers, you get some food, you get some drinks and ta-da it’s a wedding. I did not realize how many details are involved in planning a wedding. By the time I did there was no turning back.

KG: Congratulations on planning your own wedding! Not many brides can say that.

SH: Thank you! I had a lot of help. My photographer was wonderful, the pictures turned out great. The people that did my décor were wonderful as well! Of course, Jovani was amazing. I went back and forth to Jovani a few times and everybody from  Julie to Irene, were absolutely incredible. I feel very lucky I had wonderful people supporting me and helping me out.

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KG: Since you mentioned Jovani, what was your inspiration for the design of your wedding dress?

SH: I wanted something different but very beautiful. I wanted to feel like a princess without going all out with a ball gown. I looked at a lot of different dresses in the Jovani showroom and pictures online. This is the first time I have had to pick a dress that was so significant in my life. I spoke to Julie a lot about what I was envisioning in my mind. It was a lot of discussions about how to make it elegant but over the top at the same time. I knew I wanted a mermaid silhouette because that matches my body type but as far as the rest of the dress, I was really at a lost with what to do. We mixed and matched a lot of different dresses to create my dress.

KG: Was your bridal gown everything you expected it to be?

SH: And more! When I received the dress it took my breath away. It was so beautiful the beading was so exquisite and the veil was to die for. Even the ruffles on the bottom, I was never really concerned but I thought to myself is it too much especially with the beading. The Jovani team did such an amazing job in creating my dream gown. I felt like a princess when I put it on. It really is a special dress. I can’t tell you how many people came up to me and said this is the most beautiful amazing dress we have ever seen. I will not hold back, it is one of the most gorgeous dresses I have ever seen and I am very proud to say it was my wedding gown.

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KG: How did you hear about the Jovani brand?

SH: I always knew about Jovani. Jovani is a very big name in dresses but one of my dearest and closest friends is Nadia Ali, she has had a very long relationship with Jovani. She got married last October and I was a bridesmaid at her wedding and her dress was absolutely stunning. She told me Jovani had made her dress and I was blown away with how stunning it was. When I started planning my wedding Nadia was the one who set me up with an appointment at the Jovani showroom. I was very happy that Nadia made that call. I met the designer and all of the dresses blew me away. To be honest, I went to one other place before I went to Jovani and after my first meeting I knew I had to look no further. I felt so comforted and I knew everyone would take such great care of me. Other than shopping and being a girl, I don’t really know much about design or fashion. Julie really took her time looking through different swatches and ideas. She has an excellent eye!

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KG: What was most memorable about your day?

SH: Probably when my now husband saw me in my dress and completely ready. He literally gasped and had tears in his eyes. I didn’t expect that. I insisted he stop his tearing, I did not want to ruin my own makeup. There were truly so many amazing moments. My walk down the aisle was memorable as well. It was wonderful to see so many people come together for us; I could feel the love in that room. It was such an overwhelming feeling. It was all a dream come true from beginning to end.

Primetime With Jovani: Watch us on a TV near you!

Lights! Camera! Action!
Jovani’s on your Favorite Primetime Shows

That’s right! Jovani is all over your TV screen! From America’s Got Talent to The Real Housewives, see some of your favorite styles on primetime. Check out some of our upcoming placements and some that have recently passed.

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That’s Right!
Tune in to NBC’s America’s Got Talent Tonight (9 eastern) to see Supermodel Heidi Klum and Spice Girl Mel B try to one up each other in Jovani dresses! You may just see a phenomenal dress that’s already in a store near you!

The Real OG from Orange County is looking beyond hot in Jovani for the season's reunion special. You can watch part one of the reunion on demand, but part two airs Monday, September 2 on Bravo.

The Real OG from Orange County is looking beyond hot in Jovani for the season’s reunion special. You can watch part one of the reunion on demand, but part two airs Monday, September 2 on Bravo.

This hot new style is a definite hit for Holiday 2014!

This hot new style is a definite hit for Holiday 2014!

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Can you imagine meeting your life partner at the alter?

A&E’s new network FYI has a show that puts two people together just like that! And their ads are in Jovani!

Married At First Sight features a gorgeous Jovani bridal gown, style JB90850, in their ad.

STAY TUNED: Jovani’s bridal collection will also be featured on the newest season of the daytime talk show, The Real. Stay tuned for details!

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You know it's a big deal when Steve Harvey gets involved! Check out the recap of his ultimate prom giveaway here: http://steveharveytv.com/melanies-prom/. This lucky senior got to wear a hot pink Jovani gown, style 77664.

You know it’s a big deal when Steve Harvey gets involved! Check out the recap of his ultimate prom giveaway here: http://steveharveytv.com/melanies-prom/. This lucky senior got to wear a hot pink Jovani gown, style 77664.

 

When FYI TV was looking for something stylish for their new show BORN to Style's advertising, there was only one place they could go. Jovani of course! Check out style 491 pictured on the mannequin!

When FYI TV was looking for something stylish for their new show BORN to Style’s advertising, there was only one place they could go. Jovani of course! Check out style 491 pictured on the mannequin!

 

JOVANI’s VMA-Emmy Weekend Recap

This weekend was filled with some exciting fashion. From The pre-Emmy parties to the highly anticipated VMAs and Emmy Awards, celebrities pulled out all the stops for this year’s kick-off red carpets.

Jovani was spotted throughout the weekend on some of this year’s hot topic starlets to include Orange Is The New Black’s Dascha Polanco and Danielle Brooks, Entertainment Tonight’s Rocsi Diaz, and Vine star Princess Lauren.

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Orange may be the new black when it comes to primetime, but the series regulars proved that Black is definitely in style. Dascha Polanco wore Jovani style 88586 to the Audi Emmy party. The LBD featured a gold trimmed butterfly sleeve and an intricate open back design that brought an extra sultry vibe to the OITNB star.

While her costar took a cocktail approach, Danielle Brooks looked stunning in one of Jovani's newest evening designs, style 72758. The black gown featured a keyhole design with exaggerated shoulders.

While her costar took a cocktail approach, Danielle Brooks looked stunning in one of Jovani’s newest evening designs, style 72758. The black gown featured a keyhole design with exaggerated shoulders.

For Sunday's VMA's social media starlet Princess Lauren took to the red carpet in a purple beaded cocktail dress. With nearly 3 million fans on Vine, the newest spokesperson for Clean and Clear looked flawless as she interviewed celebrities like Demi Lovato (pictured below) on the red carpet.

For Sunday’s VMA’s social media starlet Princess Lauren took to the red carpet in a purple beaded cocktail dress. With nearly 3 million fans on Vine, the newest spokesperson for Clean and Clear looked flawless as she interviewed celebrities like Demi Lovato (pictured below) on the red carpet.

ET's Rocsi Diaz attended the HBO Emmy Party in a stunning Swarovski beaded Jovani couture gown. Paired with a burgundy lip, Rocsi looked flawless dripping in crystals.

ET’s Rocsi Diaz attended the HBO Emmy Party in a stunning Swarovski beaded Jovani couture gown. Paired with a burgundy lip, Rocsi looked flawless dripping in crystals.

Socialite, Nikki Haskell partied the night away with Modern Family actress Sofia Vegara.

Socialite, Nikki Haskell partied the night away with Modern Family actress Sofia Vegara.

Nikki Haskell wore one of Jovani's newest designs, style 21039.

Nikki Haskell wore one of Jovani’s newest designs, style 21039.

NBC New York host Jacque Reid looked stunning in Jovani's iconic 944.

NBC New York host Jacque Reid looked stunning in Jovani’s iconic 944.

Here Comes the Guide

You have said “I do”…so now what??? Believe it or not planning a wedding is not exactly as time consuming and hectic as many reality shows and romantic comedies make it appear to be. It is just as easy to plan a wedding of three hundred guests as it is for thirty. You simply need one key ingredient in the recipe that is your dream wedding to make everything as smooth as silk. And that one ingredient is organization.

Once you have a well laid out guide and/or timeline, your next step will be crystal clear.

Here are five steps to take immediately after you agree to let your Mr. make you a Mrs.

1- Book your venue – Unless you plan on getting married in your parents backyard or in a field, you will need to book a space to hold your nuptials. This is the time that you and your fiancé should sit down and decide on what tone you want to take and the proper venue that will make your vision come to life. Since some places will book up rather quickly due to popular wedding months, your venue is the immediate next step to take after that sparkle is put on your finger!

2- Create a Wedding email– In this age of technology, the days of three ring wedding binders with color coded dividers are over. Once you become engaged you need to realize that your info will be on the world wide web for all vendors to see. Whether its silly, cute or sentimental create an email address in which all your wedding details will be kept neat and tidy and not get mixed in with your amazon deals.

3- Say Yes to a Dress– You know the saying “The clothes make the man”? Well the wedding dress can speak volumes about the tone of the wedding day as well as the bride’s sense of style. Reality shows such as “Say Yes To The Dress” can paint a very stressful picture of the wedding gown shopping experience. At the end of the day, one thing is the most important factor in choosing the gown, and that is that the bride looks and feels beautiful. Bring no more that 3 people with you to a bridal consultation. Some brides actually choose to do the first round of try-ons alone, and then bring a family friend or someone close to them for the decision day. Keep in mind that while it is fine to ask opinions and trust their views on ruffles versus bling, but at the end of the day you will be wearing the gown and you do not want to regret that you chose something based on another person’s personal taste.

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4- Play that funky music– Picking your music will not only set the mood for your reception but also be the deciding factor between mediocre and marvelous for your wedding guests. Whether having a string quartet or a massive choir, music is vital to bring life to your reception. Look at how many people you need to entertain and any special feature you would like to throw in. You might opt for a playlist to be plaid over an iPhone speaker, opera soloist, or even a saxophonist. Whatever you choose to entertain your guests with, be sure it appeals to not just the two of you as a couple but will also lift the mood and ensure for an unforgettable experience.

5- Oh Shoot!– You know that a picture says a thousand words, you want your wedding album to speak volumes. Posed portraits are becoming a thing of the past and being replaced with candid moments and unexpected happenings. From disposable cameras to professional portraits the style of photography you choose is up to the couple. Make sure the flair and personality of the photographer fits the personality and vision of you and your future hubby. This will ensure you will have a match made in heaven.

Of course there are other steps to take and check off your bridal “to-do” list but the above list are definitely some of the most talked about and stressed over. Wishing you and your fiancé the best of luck as you draw out the blueprint for the special day when two becomes one.

 

Consulted with Debra Klarmann a “Senior Bridal Stylist” at Wedding Atelier on NYC.