Be One-Of-A-Kind in Jovani’s Exclusive Collection for edressme

For many girls across the world, wearing a Jovani dress to prom is a dream come true. Even with over 500 styles to choose from the one-of-a-kind collection, there’s always a fear that the dress you’ve chosen is being worn by another girl in your class. With this in mind, Jovani has partnered online with for an exclusive collection of Jovani designer dresses.

The line of 10 dresses brings a few of Jovani’s top sellers in exclusive colors as well as brand new never before seen designs only available online at edressme. “This collaboration is not only exciting for us here at Jovani, but is exciting for prom girls who want something even more exclusive than what we already offer,” said Jovani’s CEO Abraham Maslavi.

From stunning lace appliques to intricately beaded bodices, edressme’s exclusive collection an added ounce of glamour to the prom market.

Three of the ten styles are some of Jovani’s top sellers in exclusive colors only available through the collection. One of these styles is the two piece embellished jersey dress that features a keyhole design with a high slit skirt in a beautiful white and navy hues.


That leaves us with 7 brand new unique styles. These one of a kind dresses are literally jaw dropping. Like this illusion lace applique dress, nothing will stop the glamour from shinning through in a Jovani gown.


The best part of this new venture, is you can win one of these amazing dresses each month until the end of May! edressme will be giving one lucky winner a dress of their choice from their exclusive Jovani collection. To enter, click here:


Love is a Wonderful Thing

It’s your daughter’s wedding day and her time to take center stage. From the gown, to the ring, to her groom, and amazing reception, everything is perfectly set to ensure a beautiful day that she will remember for a lifetime. As the mother of the bride , this day is not just significant to the special couple, but also signifies another milestone in your life. With that said, it’s only right that you dress the part in one of Jovani’s many mother-of-the-bride designs. We’ve created a quick and easy list to help you choose the perfect look that not only will compliment the bride and groom, but will make sure you feel glamorous on this big day.


1. It’s All In The Family When choosing your designer dress, make sure that you are on the same page as the bride-to-be. Afterall, it is her wedding. Just as you are a big part in her decision for a wedding dress, she should be just as big of a factor in choosing your picture perfect gown. Once you understand the bride’s vision for her wedding day, you can incorporate your own style to make the look work for you. Her opinion matters, but your comfort and personal style reigns supreme. 2. Choose The Right Silhouette Choosing the right silhouette is not just important to make sure that you are wearing something that fits your body, but it’s also important in making sure you are neither over-dressed nor under for this special event. For black-tie and evening weddings, go for classic silhouettes like mermaid and A-line. For a daytime wedding, try a flowy fit of jersey or chiffon. And remember, think about your arms. Choosing between strapless and a sleeve, no matter the length, can determine how comfortable you are throughout the night, so make sure to choose what works for you.

Jovani MOB styles that feature sleeves, give women added coverage while still being sexy.

Jovani MOB styles that feature sleeves, give women added coverage while still being sexy.

3. Color Code It

If your bridal party colors include green, but your just not that into the color, Jovani style 73131 gives an iridescent feel. This neutral chiffon gown does not overpower with color but gives a glamorous touch.

If your bridal party colors include green, but your just not that into the color, Jovani style 73131 gives an iridescent feel. This neutral chiffon gown does not overpower with color but gives a glamorous touch.

When looking for your special dress, you should always think about the color pallette for the wedding. You don’t want to be the sore thumb in fuchsia when the rest of the wedding party is in shades of blue. When you and your family look back on these photos, it’s better to have a cohesive color scheme than not. As a member of the bridal party, you don’t want your look to overpower the bride and groom, so try and stick to the more muted side of that will help enhance the group. If the wedding party colors just don’t work for you, try a different shade or a complimentary neutral that will still keep you in the family, while not being too out of the box. FYI: Our top colors for MOB include Navy, Nude/Gold, and Emerald.

4. Don’t Be Afraid to Be You Once the bride’s dress has been ordered and a color scheme has been decided upon, it’s your time to get out there and shop! Look for what you love and what flatters your body shape, and don’t be afraid to try something new. Once you have your color and style choices down, try on some amazing styles.

Overall, remember this is not only a night that the bride and groom will look back on, but is a special occasion for you too. Wear something beautiful and get ready to dance the night away!

Little Moments=Big Memories

One of your best friends is getting married and you have been asked to be a bridesmaid! Now there are two things going through your head when you graciously say yes: 1.) I’m so excited for my friend and that she wants me to be a part of her special day, and 2.) I hope she doesn’t make me look like an Umpa Lumpa.

Kind of a bittersweet moment, right? But, have no fear! Jovani has the perfect designer dresses to make sure you and your fellow bridesmaids look amazing on your friend’s special day. Check out these great and fun tips that will make shopping for your  bridesmaid dress that much more chic and stylish!

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Going with a nude and cream theme, these Jovani bridesmaids opted for open-back designs that kept their look cohesive.

Unless your bridesmaids are identical quintuplets, not everyone will look flattering in the same evening dress. When choosing their dresses, you want them to enhance your look, not be a distraction. So a great tip would be to take into consideration their body types and colors that work well with everyone.

 Ruching is figure flattering and cinches the waste at just the right place.

Ruching is figure flattering and cinches the waste at just the right place.

Ruching is a universal pattern that creates a super-slimming silhouette for both short and long styles. Even if you don’t want to want to get a fully ruched dress, stick to a ruched bodice with a defined waistline. This will allow for a tea-length full skirts, which are a major trend this season.


For the bridesmaid who is more conscious of their upper arms, a sleeve can provide the needed modesty. But if not everyone wants to wear a sleeve, one-shoulder styles are a great compromise for bridesmaids. It allows for support for women with larger busts and gives everyone a mix of both strapless and not.


Make sure to stick to a silhouette that is not only figure flattering but allows your bridesmaids to bust a move on the dance floor at your reception. A-line styles are the most popular for not just wedding dresses but even for bridesmaid styles. It’s the most figure flattering of all dress styles.

No matter what bridesmaids styles are chosen for this special day, keep comfort and quality in mind. Choosing a Jovani dress will not only ensure an amazing dress that can be used for multiple special occassions, but gives you that glamorous style you have been longing for.

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Jovani style 78219 combines a figure flattering ruched bodice and flowy chiffon skirt, 2 great shapes for bridesmaids dresses. For arm-conscious maids, try a matching shawl!

Here Comes the Mother of the Bride All Dressed to the Nines

Have a daughter getting married this summer? Most couples decide to have a summer wedding without necessarily having a destination wedding. Summer is popular for numerous reasons, the warm sun provides extra Vitamin D making everyone just a bit more pleasant, catering halls are more likely to be free from commitments due to school related activities such as banquets, proms, homecomings etc. and friends and family have more available time to help with wedding details. Whatever the reason, your daughter is about to embark on a major journey in her lifetime and she needs mom to play a special role.

Being the mother of the bride is no easy task. Before the bride makes her grand entrance and after the ceremony is complete all eyes will turn to you for congratulatory remarks and praise. You have been so busy planning your daughter’s big day that you have forgotten to choose something to wear! A mother of the bride needs to look conservative while remaining chic and fashion-forward. After all, your daughter is a reflection of you. As proud as you are of your baby girl, make sure she is proud of you. Jovani has come to the rescue by choosing a variety of our most sophisticated special occasion dresses for you to wear for the big night.


Show off your stellar legs in this long sleeve form fitting blush cocktail dress featuring a sweetheart neckline and long sleeves adorned with crystal beaded embellishments paired beautifully with the overlapping ruched bodice.


One can never be too mature to sparkle just a smidge! This metallic floor length jersey silver form fitting exotic dress features an asymmetrical neckline with short sleeves and ruched bodice with a crystal beaded adornment at the midsection.


Peplum designs have been the growing trend over the last few months. Rock this style with this satin sleeveless floor length trumpet silhouette blue dress featuring embellished dramatic shoulders with beaded accents.


This gown is meant for a mom who is the life of the party. This strapless long A-line classic dress features a sheer bodice with exposed piping details and shimmer lace appliqués. With a removable bolero jacket this dress is a statement piece.


Dare to wear this breathtaking black long mermaid style cap sleeve taffeta elegant dress featuring a beaded embellished bodice adorned with a satin belt and tulle flower clip.


Look radiant in this vibrant floor length cap sleeve chiffon purple dress featuring a deep v-neckline and beaded embellished bodice paired perfectly with a flowing empire waist skirt.

Now that we have made choosing an evening dress to wear for your daughter’s wedding less of a challenge and more of an experience you have loads of time to shower your daughter with attention. Pick out some gorgeous accessories and a hairstyle that will flatter you best and smile as the photographer snaps away.

All Great Things Must Come to an End

We have been faithful fans of Nuestra Belleza Latina this season and we are thrilled about the upcoming finale. The remaining four contestants have made their countries proud and each one is a winner for having survived some of the toughest challenges. By far our favorite beauty already has a crown of her own and serves as one of the shows hosts. Alejandra Espinoza has been rocking some of Jovani’s most sought after evening dresses and she has never failed to impress us. Take a look at some of Alejandra’s hits from the most recent episodes.

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This dazzling floor length couture gown has us drooling over how magnificent Alejandra looks. Featuring long sleeves and an open back this jersey knit dress is intricately adorned with crystal beaded embellishments for a look that shines like no other.

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Beautiful in blue! This cap sleeve form fitting long elegant gown features a stunning beaded neckline with cutouts gently forming a sweetheart bodice.


Alejandra looks like royalty in this short dress featuring a halter neckline with sexy keyhole opening and stellar open back. This dress is a standout with its dainty collar adorned with small flower embellishments and intricate beading.

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Look like a rockstar in this long sleeve black dress. This jersey floor length gown features a sexy thigh high slit and sheer neckline with long studded sleeves.

We can not sit still in anticipation for this Sunday’s grand finale. Which country will reign supreme, Mexico, Guatemala, Dominican Republic, or Puerto Rico? For now, Alejandra has stolen our hearts! We know she will leave us all speechless with her radiant fashion this Sunday.

Met Gala Fashion

All of the stars aligned for the fashion event of the year, the Met Gala. This years red carpet featured some of the biggest names in Hollywood wearing breathtaking frocks dripping with elegance and sophistication. This annual ball was held on Monday, May 5th kicking off the Metropolitan Museum of Art’s yearly Costume Institute exhibit. Hit the top of the best dressed list like these celebrities did by recreating their gorgeous looks using Jovani dresses. This years theme was “Charles James: Beyond Fashion” in honor of the late designer.

Jovani 93781Rihanna never fails to impress with her jaw dropping styles on the red carpet. Turn heads in this floor length two-piece white fit and flare designer prom dress featuring a lace overlay and sweetheart neckline.

Jovani 92105Simplicity was key in Selena Gomez’s breathtaking ensemble. Jovani’s long sleeve form fitting unique prom dress features a plunging neckline with sheer cutouts and a bodice and skirt with a velvety finish. This aubergine color has been spotted recently not only on the red carpet but also on the runway. Stay on top of the latest trends with colors that pop!

Jovani 6528Show off your magnificent legs, Rosie Huntington did! This black short dress features gorgeous gold beaded embellishments and three quarter length sleeves. Pair a bold belt around the waist to create an hourglass figure that commands attention.

The styles hitting the red carpet at this years Met Gala did not disappoint! Some of the most impressive looks were worn by the most extraordinary celebrities. These over-the-top stunning gowns keep every fashionista on her toes searching for the perfect evening dress for her next big event.

Queen of Couture

One star has reigned supreme on the red carpet this season and People magazine made it official by naming her the most beautiful person of 2014. Lupita Nyong’o graced us with her talent and beauty in the film, “12 Years a Slave;” however, it is her incredible red carpet fashion that makes her a standout and has everyone going wild. With a VIP ticket to every major event in Hollywood, Lupita appears to have an endless collection of dazzling evening dresses tailored to perfection!

Jovsni 15119One of Lupita’s debut dresses was this vibrant form fitting yellow dress. Pop in color in this one shoulder Jovani floor length chiffon designer prom dress featuring a crystal embellished waistline and keyhole.

Jovani 91057Ravishing in this turquoise number, Lupita had all heads turning to her when she stepped on the red carpet at this years Screen Actors Guild Awards. Be the center of attention in this sleeveless jersey long prom dress featuring sheer cutouts embellished with crystal adornments and a sexy keyhole.

Jovani 90823Lupita was simply perfection in this breathtaking chiffon gown at the Oscars. Get the look with this powder blue strapless floor length pageant dress featuring a fabulous plunging neckline and sexy slit with a removable crystal embellished belt.

Jovani 88443Lupita can do no wrong in this stunning long sleeve elegant evening gown. Look picture perfect in this Jovani floor length dress featuring a crystal embellished bodice with keyhole and fit and flare skirt with tulle overlay.

This girl is certainly on fire and People hit the nail right on the head with honoring her as the most beautiful person of 2014. With her infectious smile and gentle personality she has warmed her way into the hearts of America. We can all embody our inner Lupita as we gear up for our next big event to ensure we are the star of the show. We can’t wait to see what other gorgeous ensembles this beauty churns out!

Meet Me at the Disco: Iridescent Trend

On this week’s episode of E!’s new hit fashion show, The Fabulist, hosts Kristin Cavallari and Orly Shani sat on a panel and discussed the usual wacky trends from naked yoga to book clutches but the highlight of the night was the reveal of the number one trend, iridescent fabrics! The panel went wild over this fantastic craze first seen on the Chanel catwalk. This ever-changing multi-colored fabric gives your look a little shimmer while still looking stylish and sophisticated.

Get this psychedelic look with Jovani style 77592. This long sleeve mermaid floor length gown features a sexy V-neckline and intricate iridescent sequin embroidery. This fantastic evening dress has been featured on some of television’s biggest names. If you are struggling to make up your mind with what color to wear for your upcoming special occasion consider going with a dazzling iridescent dress that allows you to wear multiple colors at once without looking like a bag of Skittles!

Supermodel Style

Fashion trends are constantly evolving making it almost impossible to keep up. Coco Chanel said it best when she professed “fashion changes, but style endures.” Jovani makes it a priority to stay on top of the latest trends to provide you with dresses that will not only take you to the top of the best dressed list but help you mold your everlasting style. Take a look at three of the hottest trends strutting down the runway this season. Because you do not have to be a supermodel to pull of these amazing styles, Jovani shows you how to do them best.

1. Jewel tones

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These rich colored pieces are breathtaking on every individual because the undertones flatter all skin colors. Jovani does the trend in a variety of different textures and silhouettes so every woman feels comfortable and stylish.

Style 74458 is a velvet short sleeve maroon dress featuring a sexy slit and embellished shoulder detail. The sleeveless floor length green dress features an adorned crystal bodice and flowing skirt.

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2. Sheer

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When Kardashian sister, Kendall Jenner, strutted down the runway fully exposed, people began wondering whether this risqué trend had gone to far. Jovani does the trend correctly with these sexy numbers.

For the daredevil at heart, take the risk with this black pageant dress with sheer sleeves and long skirt. Jovani 93017 is a stunning strapless white floor length mermaid gown featuring a nude underlay and lace embroidery.

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3. Jersey

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This is certainly the most wearable and versatile trend. Jersey dresses are made of a stretch material that can be customized and draped in a variety of ways to make many one-of-a-kind looks.

This beautiful fitted halter prom dress features a keyhole neckline and crystal embellishments. Style 93807 is a grecian inspired red gown featuring a plunging neckline. The jersey material forms a knotted bust line creating a subtle ruching stemming downward elongating the body.

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These fashion-forward trends are ideal for your next event. Prom, military balls, birthdays we have you covered. What trends will we see rocking the runway next?

Jovani’s Pretty Little Secret

As we are reeling over the season 4 finale of Pretty Little Liars, now is the perfect opportunity to look back at some of our favorite girls’ best fashion statement pieces. Let Jovani teach you how to recreate some of these iconic looks using dresses from our evening collection. Everyone will be wondering what your little secret is when you arrive in one of these fantastic styles at your next event.


Our goody two-shoes Spencer spiraled out of control this season but she started off with a bang in this short black fitted dress during the opening scene of the first episode. Get the look with this sexy floor length jersey dress pictured below in black featuring a sheer plunging neckline and peplum skirt.


Trendsetter Hannah never fails to disappoint with her fabulous ensembles and a funeral is no exception. Get Hannah’s look with Jovani 90535 featuring a similar sexy black mesh neckline and body hugging fit.


Our runaway brides may have missed their opportunity to rock the runway in wedding couture but these stunning styles are not for brides alone. These gowns can be worn in different colors for ensembles that pop and will have everyone whispering about your flawless dress.


Hannah looks like a goddess in a one-shoulder sweetheart cut gown. Get the look with the dress pictured below featuring a rosette shoulder and hip embellishment and exposed corset bodice. The gorgeous flowing chiffon layer drapes over a standout metallic skirt.


This navy fitted dress features a flattering sweetheart neckline and an elaborate beaded bodice and skirt with tulle overlay that resembles Spencer’s gorgeous frock.


Emily’s sultry lace dress with delicate cap sleeves is on trend with some of the hottest styles, get the look with Jovani 73045. This breathtaking dress features three-quarter lace sleeves and ruched jersey bodice with classy brooch.


Aria’s sophisticated floor length ball gown is princess perfection! Get her look with this magnificent black A-line dress with thick straps adorned with gathered embellishment. This gown features a plunging neckline and exudes sophistication and femininity.


This season’s Halloween episode was full of thrill and suspense but our eyes were drawn to Hannah’s breathtaking gown and impeccable accessorizing. Jovani 74303 in blush resembles Hannah’s dress featuring a flutter sleeve and V-neckline. The draped silk bodice and bead encrusted waistline make this look utterly unforgettable. Don’t forget your bold accessories to create that one-of-a-kind look!


While we may be out of our Pretty Little Liars fix for a few months, check out the spectacular evening dresses mentioned above on the Jovani website. While “A” may be keeping secrets from us for a while longer, these dresses are meant to be shared!