All Good Things Must Come to an End

The bright lights above the long runway at the World of Prom coterie shined upon its last show with the conclusion of this outstanding coterie yesterday evening. The week filled with glamour and excitement brought all of the latest styles and trends center stage. Retailers and fashion magazines went head over heels for Jovani’s newest prom, homecoming, and Maslavi collections. These collections feature some of our best pieces yet and will be sure to wow customers nationwide when they hit stores near you.


Jovani’s designer dresses are known for their exquisite designs and superior fabrics but above all for their ability to always be on the cutting edge of fashion. One fantastic trend that we love for prom 2015 is an elaborate back. It is one thing to have a jaw-dropping  formal gown from the front but when you turn around the statement you are making should be just as powerful. This sneak peek is courtesy of one of the fashion shows that took place last week. This fiery cap sleeve red dress features a transparent illusion back adorned with intricate crystal beaded embellishments.


It is not all glitz and glitter when Jovani puts on the event of the year. Behind the scenes, the staff is hard at work processing orders and interacting with buyers. All of the dresses showcased during the show are stored in a room backstage so retailers who are interested in specific styles can get a closer look at the detailing and fabric choices.


Jovani always goes above and beyond for their loyal customers. Who doesn’t love a good freebie? These Jovani iPhone cases were a hit among everyone who received one. Jovani’s gifts are not only practical but fashionably chic as well. We have loved reporting the latest news from coterie week to you, stay tuned for all of the thrilling adventures Jovani will take part in from new collections to celebrity styling, we do it all!

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