Hit the Top of the Box Office

Action film, Divergent has hit the top of the box office with its recent release. Protagonist, Tris has discovered that she is a Divergent, considered dangerous by the government because of their unique capabilities to suppress mind-control. Before this cast of A-list stars showed off their supernatural powers to audiences worldwide, they hit several red carpet premiere events wowing us in gorgeous ensembles. Get these red carpet looks with dresses from the Jovani prom line.

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Before we saw this star trying to fight the powers that were given to her at birth, she was wowing us on the red carpet in this breathtaking orange floor length dress. Shailene Woodley’s gown exudes femininity with its vibrant color and simplicity. Jovani’s coral prom gown featuring cap sleeves and nude mesh accentuate the waistline with flattering geometric cutouts.

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In the movie, Kate Winslet’s character embodies the enemy; however, we can’t help but fall in love with her in this fiery form fitting red dress. Get the look with style 90676! This body hugging trumpet unique prom dress features a lace overlay embellished with crystal adornments. Like Kate, you will make a statement when you walk into a room in this bold color.

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Shailene can do no harm when rocking the red carpet. She commands attention in this fabulous blue dress with a sweeping train. Be the prime example of a contemporary woman with Jovani’s sleeveless jersey designer prom dress featuring a flattering V-neckline and beaded embellished bodice with nude underlay.

Whether you are going to a movie premiere or premiering at your own special event, choose one of Jovani’s fashion-forward styles to make all heads turn to you. There will be no denying your sleek perfection in one of these “Divergent” star-inspired looks!

A Look Inside the Crown: Jovani Interview with Miss International

Our intern had the unique opportunity to sit down and interview with royalty recently, the reigning Miss International, Jesse Ladoue. The Jovani team had the pleasure of meeting Jesse when she stopped into the showroom to pick out dresses for the remainder of her reign. Get to know a little more about his beauty as she prepares to pass on the title to the next lucky young lady this summer.

Miss Int- Jovani 1

KG: Tell us a little about the Miss International pageant and what made you decide to enter? 

JL: I was drawn to the International Pageant system because of its emphasis on platform involvement.  At 25-years-old, I chose to compete again because I knew I had more to give from a social impact standpoint and could use my life experiences to share the importance of volunteerism.  Even when I was young and a little awkward, volunteering made me feel proud and invested–a place where I wasn’t judged for what I looked like or wore, it was my good intentions that mattered.

KG: You looked stunning in prom dress style 762! What made you choose this Jovani for your competition dress? 

JL: I really had no expectations for what type of gown I was shopping for.  I tried on legitimately every style, color, adornment, but I was having a hard time picturing my crowning moment in any of them.  After a while, all of the gowns started to blend together and I was becoming very discouraged.  Did MY dress even exist??  Then I put on 762. I loved the juxtaposition of the high neckline and low-cut back and while there was no “bling”, the illusion cutouts created a level of intrigue that I had never seen before.  Above all else, it was the most DIFFERENT gown that I had tried on and offered the combination of edge and sophistication I was looking for.

Miss Int- JovaniKG: This is an unconventional pageant gown, what do you think made this stand out to the judges panel? Do you have any advice for contestants who are looking for the perfect pageant dress?

JL: I think the key was that I was consistent in my interview persona and my stage presence. In interview, I spoke to a goal of being a fresh and modern representative of the organization.  By wearing a gown that speaks to those points, the judges were able to see my words come alive in evening gown.   My advice is to find a gown that reflects your personality so that you are consistently showing your true self in each phase of competition.

KG: Your reign will be coming to an end this summer; do you have a favorite memory thus far? 

JL: I have been so lucky to have the opportunities I have had as Miss New York International and now Miss International 2013.  Of course you have the glamorous experiences – walking the runway in New York Fashion Week and being a kid in a candy store at the Jovani Showroom. However, my most memorable trip was a visit to New Orleans this winter.  I served in two homeless shelters and support centers while there.  It’s these experiences that ground you and show you that even the best of people can get down on their luck.  It is not our place to judge or jump to conclusions, but to do our part to build each other up and offer support when someone has nothing.

Miss Int- Jovani 2KG: Do you have any plans to continue competing after you pass on the title to the next lucky young lady? 

JL: As of now, there are no plans to compete further.  Anyone who takes their title(s) seriously knows that to be an effective and thorough titleholder you need to approach it as a job and give it a significant amount of time and attention.  It is challenging and trying at times, but so rewarding and fulfilling.  I will always be involved in pageants – supporting my system, cheering on friends who compete, and offering services as a consultant.  For now, though, I am looking forward to turning my platform of “Volunteerism” into my career as I begin the next chapter of my life as a professional in the non-profit sector.

KG: Pageantry is a tough sport but what have you learned or attained through competing that will help you in your future endeavors?

JL: The benefits of pageantry are immeasurable.  The interview preparation, confidence in presenting in front of an audience, and self-awareness can translate to any career path and any life situation.  What other role will you have to adapt your communication strategies to relate to CEOs, college students, special needs individuals, donors, the homeless, or children on a regular basis? Beyond the skills, the friendships and connections that I have made along the way are priceless and as special as any crown.  Being able to find other women who are changing the world and building each other up in the process is the real gem of this journey.

Adding the Final Touches: Jovani Prom

High school seniors are in a frenzy at this time of year preparing for finals, graduation, and of course prom! Girls all over the country are racing to their nearest prom shops in search of the perfect dress for the night of their dreams. They have been fantasizing about the color, the style, and the fit. Finally, they have made their selections and are putting the final touches on their prom look.

Finding the designer prom dress that makes you feel like a Hollywood starlet is only the first hurdle to go over, now is the time to have fun and accessorize your gown to make it uniquely you. Play with different jewelry, clutches, and shoes to put together a look that you will love for years to come. After all prom may only be one night but pictures last a lifetime.

Jovani 79244

Jovani style 79244 is a strapless floor length formal prom dress that features intricate gold beaded embroidery accented by white flower embellishments. This white palette offers you the opportunity to play up the gold details for that goddess look. The gold dangly earrings and gold bracelet compliment the sides of this dress magnificently. The nails add a pop of black to break up the colors and add some dimension. The staple piece for this breathtaking look is the chic white rectangular box clutch featuring gold metal detailing.

Jovani 77606Color blocking has been a rising trend for the last few seasons and it is in full bloom for prom 2014. This strapless dress features a sweetheart neckline and beaded embellishments with a sexy sheer skirt and thigh high slit. Pair this dress with navy, orange, and blush accessories for a look that is sure to stand out from the crowd.

Jovani 91011Look like royalty in this majestic long prom dress featuring a flowing chiffon skirt. This blue gown has an intricately beaded bodice and high neckline. Accessorize this dress by playing up the silver accents and adding small pops of different shades of blue to make the look fresh for spring. We added a pop of turquoise with dangly earrings featuring silver crystals. Don’t forget to get a sassy corsage that compliments your dress but adds some dimension with different textures and colors.

Jovani 172008Hit the top of the best dressed list with this gorgeous mermaid black dress featuring a strapless neckline and sheer corset bodice. This dress is sure to be a hit with its tiered tulle skirt and lace embroidered embellishments. Make this look yours by adding a statement necklace with black and crystal stones. Go with a small pair of matching dangly earrings in similar colors so they don’t compete with your necklace for attention. Choose a nail design with a like color to tie the whole look together.

Prom is the best time to show off your sense of style and play with different colors and textures. Once you have found a dress that meets your set of criteria, let the fun begin by choosing different accessories that will make all heads turn to you when you walk into the room.

Latina Sensation: Jovani on Nuestra Belleza Latina

Univision’s spanish language beauty pageant and reality show, Nuestra Belleza Latina is currently sizzling up our Sunday nights. This unique competition is airing its eight hit season and features some of the most beautiful and talented Hispanic women from around the globe.

Eager at the chance to win a prize package totaling $250,000 along with the coveted crown these contestants listen to their mentors, former titleholders, and of course the judges for the advice that will hopefully lead them to the title as they compete through weekly challenges and rely on the audiences votes to make it through each round. Each week the contestants strut their stuff and even bare it all in fantastic outfits from gowns, to costumes, to swimsuits.

However, the camera’s attention is not solely on these lucky young ladies as the hosts arguably are on air the longest. One of these hosts has extensive knowledge and wisdom to expend on the audience. Jovani is proud to dress former Nuestra Belleza Latina 2007 Alejandra Espinoza as she is the presenter for this season. Alejandra has been wowing us in gorgeous pageant gowns for the telecasts showing us exactly why she was the first Hispanic beauty to be crowned Nuestra Belleza Latina.

Jovani 73992 NBL

Alejandra looks nothing short of a Grecian goddess in this floor length white jersey evening gown featuring a sweetheart bustline and dramatic eye-catching gold beaded embellishments.

NBL Jovani

This host is ready to hit center stage in this fabulous ivory short dress featuring sexy nude illusion panels and pearl accents. This dress has been worn by some of Hollywood’s biggest names but it was a beauty queen’s turn to bring this stunner to the big stage.

Jovani 78284 NBL

The competitors must be thankful that this beauty is not in the running for the crown this year. Alejandra is absolutely ravishing in pink in this sleeveless long form fitting formal gown featuring sheer illusion panels.

Alejandra’s ever-changing looks are as perfect as the contestants gracing the stage. You won’t want to miss another minute of this exciting show as the pageantry and spectacle unfolds. Tune in Sunday night to see what spectacular Jovani dress, Alejandra has chosen to wear this week and what contestants inch closer to the finale and crowning of the new Nuestra Belleza Latina!

Meet Me at the Disco: Iridescent Trend

On this week’s episode of E!’s new hit fashion show, The Fabulist, hosts Kristin Cavallari and Orly Shani sat on a panel and discussed the usual wacky trends from naked yoga to book clutches but the highlight of the night was the reveal of the number one trend, iridescent fabrics! The panel went wild over this fantastic craze first seen on the Chanel catwalk. This ever-changing multi-colored fabric gives your look a little shimmer while still looking stylish and sophisticated.

Get this psychedelic look with Jovani style 77592. This long sleeve mermaid floor length gown features a sexy V-neckline and intricate iridescent sequin embroidery. This fantastic evening dress has been featured on some of television’s biggest names. If you are struggling to make up your mind with what color to wear for your upcoming special occasion consider going with a dazzling iridescent dress that allows you to wear multiple colors at once without looking like a bag of Skittles!

Supermodel Style

Fashion trends are constantly evolving making it almost impossible to keep up. Coco Chanel said it best when she professed “fashion changes, but style endures.” Jovani makes it a priority to stay on top of the latest trends to provide you with dresses that will not only take you to the top of the best dressed list but help you mold your everlasting style. Take a look at three of the hottest trends strutting down the runway this season. Because you do not have to be a supermodel to pull of these amazing styles, Jovani shows you how to do them best.

1. Jewel tones

 jewel tone runway

These rich colored pieces are breathtaking on every individual because the undertones flatter all skin colors. Jovani does the trend in a variety of different textures and silhouettes so every woman feels comfortable and stylish.

Style 74458 is a velvet short sleeve maroon dress featuring a sexy slit and embellished shoulder detail. The sleeveless floor length green dress features an adorned crystal bodice and flowing skirt.

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2. Sheer

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When Kardashian sister, Kendall Jenner, strutted down the runway fully exposed, people began wondering whether this risqué trend had gone to far. Jovani does the trend correctly with these sexy numbers.

For the daredevil at heart, take the risk with this black pageant dress with sheer sleeves and long skirt. Jovani 93017 is a stunning strapless white floor length mermaid gown featuring a nude underlay and lace embroidery.

Jovani runway 2

3. Jersey

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This is certainly the most wearable and versatile trend. Jersey dresses are made of a stretch material that can be customized and draped in a variety of ways to make many one-of-a-kind looks.

This beautiful fitted halter prom dress features a keyhole neckline and crystal embellishments. Style 93807 is a grecian inspired red gown featuring a plunging neckline. The jersey material forms a knotted bust line creating a subtle ruching stemming downward elongating the body.

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These fashion-forward trends are ideal for your next event. Prom, military balls, birthdays we have you covered. What trends will we see rocking the runway next?

Jovani Bridal: A Glamorous Match Made in Heaven


Bridesmaids_wall_5 (1)With a vision of creating a glamorous world of designer dresses, Jacob Maslavi founded the now world-renown brand Jovani Fashions in 1979. Making his dream a reality, his sons, Saul and Abraham have continued their father’s vision by expanding their brand of evening dresses to fit every aspect of a woman’s life. The unique styles and creative twists on the classics that Jovani is known for, have made it a go-to designer for special occasions around the world.

Jovani Fashions is based in the heart of New York City’s garment district; it is a dress manufacturer and wholesaler that produces its own designs, advertising and marketing. It is best known for making fashion-forward and classic designs that women and girls all over the world admire. With the growth of the eveningwear market, Jovani has also continued to grow their collection to beyond it’s best selling evening and prom dresses, and has branched out to provide another life marker for women worldwide with their Jovani Bridal Line.

A beautiful couple on the beach. This bride looks amazing in Jovani style 4247. Photo Courtesy of Instagram

A beautiful couple on the beach. This bride looks amazing in Jovani style 4247. Photo Courtesy of Instagram

As an internationally recognized brand available in over 2,000 stores worldwide to include Harrods and Neiman Marcus as well as specialty boutiques. Over one million unique visitors frequent Jovani.com (Jovani’s non-commerce based website) each month to see and be inspired by the latest Jovani fashions.  It started off as a small 10-person business and has grown to over 50 employees. As a family owned company, Jovani has continued to run as such, although their customer base and demand has grown exponentially with retail sales of over $125 million per year, making it the largest prom retailer worldwide and a major player within the evening apparel market. The officers include President, Chairman and CEO, Saul Maslavi and Vice President, Director and CFO, Abraham Maslavi. They are devoted to managing the operation of the business and affairs of the corporation to promote long-term shareholder value.

The company’s main focus is to provide an amazing product that is not only affordable when compared to the quality, but to also bring out the inner beauty of all women who wear these fabulous dresses. From Kansas City to Dubai, Jovani has made an impact on its customer base as a brand that will not only provide you with the best product, but will also continue to grow with you.

Bridal at Jovani is an intricate combination of classic designs and trendsetting new styles perfect for the unique woman of today. Just as Jovani’s evening collection has made its mark as a perfect choice for galas and special events, Jovani’s new Bridal brings glamour and sophistication to the aisle that the Jovani woman is looking for. From breathtaking lace overlays to intricate beaded bodices, Jovani Bridal is an image of perfection.

bridalJovani’s bridal collection is making its own place in the world of designer bridal. As with Jovani’s main collection, the quality surpasses the price point of these gorgeous dresses making them a perfect match for today’s savvy bride. The versatility and exquisite elegance of Jovani Bridal makes it perfect for any bride no matter their style.

As one of Jovani’s newest ventures, the New York-based fashion house is going one step further for its beloved clientele. For an up-close and personal experience, Jovani will provide private appointments for brides-to-be in their New York showroom. As many women seek Jovani for special events in their lives, the company wants to give their loyal customer base a chance to receive a personal experience from the company they’ve loved since prom. For more information, please contact pr@jovani.com.



“Put Your Hearts Up”

Ariana Grande’s sweet and sassy personality reflects onto her red carpet style. We are putting our hearts, souls, and hands up for this teen pop sensation’s jaw dropping dresses. Ariana’s styling choices are as eclectic as her music and very wearable for your upcoming events. Channel your inner diva and dress to impress in these Jovani dresses that resemble some of Ariana’s fashion hits.

Jovani 4247We are loving Ariana’s red hot sparkly floor length gown. Get this sensational look with this strapless fitted celebrity prom dress featuring a sweetheart neckline and beaded adornments. Show a little leg with this sexy slit and wear a bold black shoe to fully embody Ariana’s stylish frock.

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Ariana could be crowned prom queen in a heartbeat with this sensational short cocktail dress. Jovanis 89690 resembles this majestic look with a strapless neckline and exposed beaded corset bodice paired beautifully with a playful tulle skirt.

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Get this Breakfast at Tiffany’s inspired look with this sleeveless ivory dress featuring intricate black lace embroidery and scalloped hemline. The slim black belt cinches the waist on this breathtaking cocktail dress to create a gorgeous hourglass figure.

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Ready for spring? Ariana certainly is with this flower detailed short dress. Jump into the season with style 88042 featuring petal beaded embellishments along the bodice with a trendy sheer neckline perfectly paired with a skirt consisting of fun layers of tulle.

Ariana’s fashion style exudes youth and charm. These Jovani picks will make you look like the fabulous A-list celebrity that you are. Even the paparazzi won’t be able to stay away when you arrive at your next event in one of these chic Ariana Grande inspired dresses.


Yes! You read that title correctly! We’ve partnered with Beauty Guru and YouTuber Michelle Phan to bring you the ULTIMATE PROM GIVEAWAY!


We don’t know whether to jump for joy or pass out from excitement. Who doesn’t love an awesome chance to win a designer dress, makeup, and hair tools! And it’s not just a set for you, but a set for your best friend too! We want your prom night to be one to remember so make sure to enter to be one of the 10 lucky winners!

You can enter through Facebook, Twitter, and Instagram!

Oceanfront Glamour: Jovani’s Perfect Beach Wedding Dress

Planning your picture perfect destination wedding at an exotic location but struggling to decide what would make a great beach bridal dress? Jovani has a number of fabulous wedding dresses that exude sophistication and are ideal to take your walk down the aisle. Weddings that have an oceanfront should radiate romance without all of the fuss of a long train or an enormous amount of layered tulle. Choosing a gown that is as gorgeous and breezy as your picturesque setting is the key to achieving that flawless look. These graceful and timeless gowns vary in styles that will suit any bride saying her “I do’s” on the sandy beach.

Jovani wedding dress JB310005

Style JB310005 is a breathtaking cap sleeve long dress featuring a ruched sweetheart bust line with a trendy sheer neckline adorned with crystal embellishments. The flowy empire waist makes this dress fantastic for the outdoor elements.

Jovani JB78137

This vintage inspired floor length gown features an elegant chiffon tiered skirt that will blow gently with the sea breeze. The bodice is intricately adorned with striking beading that will make your guests’ jaws drop.

Jovani JB92988

Style JB92988 is a light, airy, and comfortable halter dress perfect for tying the knot at the beach. Beautiful lace appliques adorn this gown from top to bottom with a classy satin belt to cinch the waist.

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Say your nuptials in style with one of these chic strapless tea-length dresses. These ballerina inspired dresses were made to dip your toes in the sand. Featuring the full tulle skirts paired with the beaded embellished corset bodices without the hassle, these dresses are heaven sent.

Jovani JB88929Style JB88929 is a sexy fit and flare sleeveless floor length bridal dress. This dress features a sheer neckline with beaded embroidery along the bodice and a radiant lace skirt. Despite not having a typical long train this dress is not lacking any flair and will ensure you look like the glamour goddess you are meant to be on your big day.

Beach weddings are usually characterized as being laid back giving them the stigma of lacking glamour; however, these enchanting designer wedding dresses are far from plain and simple. Every bride deserves to look like royalty on her wedding day. Take your groom’s breath away when your march down the aisle donning one of these magnificent creations.


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