Jovani Goes Glam At The Grammys

Artists and fans around the world gathered together to celebrate music’s biggest night of the year at the 57th annual Grammy Awards. The Sunday night show brought immensity to the red carpet and also to the stage with its jaw-dropping performances and breathtaking fashion.

English singer Sam Smith may have been on fire with the amount of awards he stole the show with, but we can’t forget the winners on the red carpet. From Grammy winning artist India Arie to TV personality Rocsi Diaz, Jovani also had a winning weekend.


Jovani’s first accomplishments started when rap legend MC Lyte looked ravishing at the Essence Black Women in Music event in Jovani’s signature style 750. This unique design can be worn as a jacket or short dress depending on the look you want to perceive.



Super Model Beverly Johnson and Grammy-winning singer India Arie also dressed to impress on the Clive Davis’ Grammy Pre-party red carpet. Johnson wearing a dazzling keyhole velvet Jovani number with a sexy thigh high slit and Arie looking sleek wearing a leather gown from Jovani’s newest collection Maslavi.

But it doesn’t stop here! Boxing royalty Laila Ali walked the red carpet of the Hennessy Toasts Achievements in Music dressed in her finest in a Jovani silver cocktail dress. The pre-party Jovani attire continues with the fabulous Hayley Orrantia, The Goldbergs actress, stunning the Primary Wave 9th annual red carpet with a charming lace Jovani red jumpsuit.


The weekend ended with a big chabang when HLN’s The Daily Share host Rocsi Diaz shined at Sunday night’s award show in a glistening Jovani beaded gown. Jovani style 20736 has become a top seller for Jovani’s customers across the board.

Jovani never fails to make women outshine no matter the occasion. You don’t need to attend the Grammy Awards to feel like a star.

Be One-Of-A-Kind in Jovani’s Exclusive Collection for edressme

For many girls across the world, wearing a Jovani dress to prom is a dream come true. Even with over 500 styles to choose from the one-of-a-kind collection, there’s always a fear that the dress you’ve chosen is being worn by another girl in your class. With this in mind, Jovani has partnered online with for an exclusive collection of Jovani designer dresses.

The line of 10 dresses brings a few of Jovani’s top sellers in exclusive colors as well as brand new never before seen designs only available online at edressme. “This collaboration is not only exciting for us here at Jovani, but is exciting for prom girls who want something even more exclusive than what we already offer,” said Jovani’s CEO Abraham Maslavi.

From stunning lace appliques to intricately beaded bodices, edressme’s exclusive collection an added ounce of glamour to the prom market.

Three of the ten styles are some of Jovani’s top sellers in exclusive colors only available through the collection. One of these styles is the two piece embellished jersey dress that features a keyhole design with a high slit skirt in a beautiful white and navy hues.


That leaves us with 7 brand new unique styles. These one of a kind dresses are literally jaw dropping. Like this illusion lace applique dress, nothing will stop the glamour from shinning through in a Jovani gown.


The best part of this new venture, is you can win one of these amazing dresses each month until the end of May! edressme will be giving one lucky winner a dress of their choice from their exclusive Jovani collection. To enter, click here:

Spring 2015 Trend Alert

The excitement and glamour of New York Fashion Week has drawn to a close but there is no time like the present to start planning your killer spring wardrobe. Designers gather under the tents in Lincoln Center to showcase their latest styles on the catwalk to a select audience. Celebrities and fashionistas alike duke it out for the perfect front row seat to the events of the year that will have them fancying for gorgeous new couture.

We have scoured the Internet for the top four spring trends that belong in your closet next year to ensure your name soars to the top of the best dressed list. Get these phenomenal looks using dresses from the ultimate modern dress collection, Maslavi!

1. Khaki Colored

Photo Credit: Elle Magazine

Photo Credit: Elle Magazine


Neutrals are making a bold new comeback!

2. Waist Cincher

Photo Credit: Elle Magazine

Photo Credit: Elle Magazine

A cinched waist creates the gorgeous sought after hourglass figure

A cinched waist creates the gorgeous sought after hourglass figure

3. Floral Prints

Photo Credit: Elle Magazine

Photo Credit: Elle Magazine


Nothing says spring is in the air like blooming flowers

4. All Black

Photo Credit: Elle Magazine

Photo Credit: Elle Magazine

Sleek and chic in black from head to toe

Sleek and chic in black from head to toe

Do not be left out in the dark next spring. Get a step ahead of the game and be on trend with styles showcased by the biggest names in fashion. You do not have to walk the streets of New York City on a daily basis to rock the New York style. With a little bit of research and planning you will be well on your way to being the number one trendsetter.

Miss Universe Radiates in Jovani

The reigning Miss Universe, Gabriela Isler wore Jovani style 20842 at the Yamamay grand store opening in Cancun, Mexico last week. Yamamay is an official Miss Universe sponsor, providing the contestants with their competition swimsuits last year. The beauty queen was dressed to impress in a long sleeve cocktail dress featuring sexy sheer panels as she opened the doors to the new store.



Lee Ann Womack Performs With John Legend Wearing Maslavi

Lee Ann Womack in Maslavi

Womack performs with John Legend on the newest episode of CROSSROADS

Tonight the worlds of Country music and R&B collide with a special duet performance by Lee Ann Womack and John Legend. These two soulful singers perform each other’s songs on the newest episode of CMT’s Crossroads. While Legend does what he does best behind the piano, Womack belts her way through some of their greatest hits wearing a Maslavi studded navy jumpsuit. From Jovani’s newest contemporary collection, the collared jumpsuit was the perfect touch for this tag team performance.

Watch the full performance Friday, September 26 on CMT at 10 pm ET/PT



Former Miss Universe Olivia Culpo Celebrates Boyfriend Nick Jonas’ Birthday in Jovani

Olivia Culpo Celebrates Nick Jonas’ Birthday
Wearing Jovani

What better way to celebrate your boyfriend’s 22 birthday than in a hot beaded Jovani dress? Olivia Culpo did just that this weekend in Las Vegas with her boyfriend Nick Jonas. The former Miss Universe looked stunning in a navy and silver beaded cocktail dress holding a 4 tiered cake for her former boy band beau. The beauty queen is also featured alongside Jonas in his newest music video “Jealous.”



Shining in Jovani While Dancing With The Stars

Dancing With The Stars…
is BACK!
The newest season of DWTS is in full swing and some of our favorites are rocking it out in Jovani! Check out these beautiful Dancers in Jovani!


Late-night television talk show host Tavis Smiley partners with pro dancer Sharna Burgess wearing JOVANI style 93660


NASCAR legend Michael Waltrip partners with Emma Slater wearing JOVANI style 93812


6-time World Champion and MMA and UFC Hall of Famer Randy Couture partners with Karina Smirnoff wearing JOVANI style 94443

Wheel Of Fortune’s Vanna White in Jovani

Jovani on Wheel Of Fortune
America’s favorite gameshow hostess Vanna White is sporting some amazing Jovani gowns this week! Check out these gorgeous styles that will air across the nation on ABC.
View Vanna’s Dresses Here

Stay Tuned! We’ll be on more new episodes starting in October!

Vanna White wears Jovani style 71397 on Monday, Sep. 8

Vanna White wears Jovani style 71397 on Monday, Sep. 8


Vanna White wears Jovani style 74457 on Tuesday, Sep. 9

Vanna White wears Jovani style 77488 on Wednesday, Sept. 10

Vanna White wears Jovani style 77488 on Wednesday, Sept. 10

Vanna White wears Jovani style 74194 on Thursday, Sep 11

Vanna White wears Jovani style 74194 on Thursday, Sep 11

Tribute to a Fashion Icon: Joan Rivers

The fashion industry lost a legend yesterday afternoon when comedian Joan Rivers passed away in New York City at eighty-one. Rivers was checked into Mount Sinai Hospital last Thursday from an outpatient surgery clinic after going into cardiac arrest. The reason for her death has yet to be announced by medical professionals.


Early in her career, Rivers paved the way for female stand-up comics. Traditionally, comedy was a profession exclusively dedicated to males but Rivers broke the mold with her quick-wit and raspy voice becoming an inspiration for modern-day comedians. Throughout the years’ Rivers evolved from a vivacious, self-deprecating performer to a crude celebrity assassin. Rivers took no prisoners, poking fun at everyone and anyone including herself.

In recent years, Joan was most famous for her celebrity fashion show, Fashion Police on E! where she criticized stars’ latest fashion choices alongside other Hollywood elites. A station executive released this statement:

“For decades Joan has made people laugh, shattered glass ceilings and revolutionized comedy. She was unapologetic and fiercely dedicated to entertaining all of us and has left an indelible mark on the people that worked with her and on her legions of fans. She’s been a much beloved member of the E! family for over 20 years and the world is less funny without her in it. Today our hearts are heavy knowing Joan will not be bounding through the doors.”

America’s Got Talent Judges Glam Off in Jovani

It’s a Glam Off! America’s Got Talent was tense last night as the second round of cuts were made for this weeks semifinalist, but they weren’t the only one’s feeling the heat. Heidi Klum and Mel B showed just how important it is to look “glam” in the judges seat with their Glam Off skit. And what better way to be glam than in Jovani!

Mel B started the competition in Jovani’s signature 74446. The grey beaded cocktail dress looked phenomenal, having the perfect amount of glam without being over the top. Heidi Klum’s finishing number of course had to bring down the house. Wearing a intricately beaded and lace tiered bridal gown from Jovani’s SS2014 collection, Heidi definitely took the competition to the next level.


Check out the Glam Off below!