Pin to the Best

Pinterest allows fashion-lovers to create the most fantastic boards filled with gorgeous dresses and accessories. When preparing for a big event you can use this handy social networking site to get ready from head to toe. From beauty tips, to make-up tutorials, to hair style ideas, to breathtaking dresses, you can create a look that is uniquely yours before even leaving your seat. Jovani has taken some of the guess work out of styling our dresses by creating over fifty boards filled with not only short and long trendy dresses but also the ideal finishing touches for a look that is unforgettable. Recently we added our newest additions to Pinterest so that you can begin creating your picture perfect looks for homecoming, your best friend’s wedding, or any other upcoming special occasion. Get to pinning and look like the superstar you were born to be!

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Bring it Home!

With September right around the corner, designs are making their way to the runway for Fashion Week. The anticipation of this grand event serves as the perfect time to start looking for your dream homecoming dress. Jovani’s focus on modern trends means the evening dresses are short in length and available in fresh, vibrant colors. This time of year calls for flirty eye-catching cocktail dresses with bejeweled design details and lace accents. jovani 94234 You can never go wrong with a form fitting black dress. This short, sexy bandage dress has beautiful embroidery and beading at the sides with a tight, tiered bodice hitting at the knee. This strapless style is available in black and red colors. The girl who opts for this body conscious style can wear her hair in loose, flowing curls, and jazz up her look with matching heels, a pair of sparkling chandelier earrings, a bangle bracelet and a cocktail ring. Jovani 92541 A departure from the typical bandage dress is this baby doll dress. This fabulous ivory dress is all about creating an exquisite shape, with a full skirt adorned with lace embroidery above the knee. The strapless, sweetheart top has a bodice lavishly embellished with lace trimming and a satin ruched waistline. This dress, available in ivory and black with a nude underlay, is both figure flattering and unforgettable, and would work well with layered bracelets, drop earrings and a pair of sparkly heels. jovani 92319 For the girl who wants an eccentric look sure to turn heads, Jovani style 92319 is available in a stunning fuchsia multicolored floral print. This sleeveless, knee length short dress shimmers with gorgeous pink, orange and green hues, but the crystal beaded embellishments are what really make this look dazzle. With such a uniquely stunning homecoming look, you can focus more on makeup while keeping accessories minimal. A cat eye and bold nude lip will pair well with this style, along with an updo and a pair of nude or gold heels. A look like this one epitomizes how Jovani sets the pace in the fashion industry.

Every girl wants to stand out at homecoming and land herself on the best dressed list among all of her peers. Choose one of these jaw-dropping cocktail dresses and accessorize it to your taste for a look that is unforgettable and bring home that homecoming queen crown. Be prepared to have the night of your life when you step out wearing one of Jovani’s breathtaking designs.

Epsy Award Red Carpet Fashion

The 2014 Epsy awards were held last night on July 16th at the Nokia Theater in Los Angeles, California. The Epsy (Excellence in Sports Performance Yearly) awards provide the world’s biggest professional athletes the opportunity to gather and be recognized for their achievements and performances while featuring live entertainment from some of the hottest artists.

Actor, Taye Diggs attended the award show linked arm in arm with new girlfriend Amanda Smith Brown. The fans have voted and the results are in… Amanda takes the female best dressed award of the night! Amanda looked radiant in this form fitting nude sexy cocktail dress featuring three-quarter sleeves adorned with silver metallic embellishments. The sky high midi length counterbalanced the sophisticated scoop back for an unforgettable red carpet look. Amanda rocked this look with a fabulously chic bob ‘do, accessorizing with a silver cuff bracelet, hoop earrings, clutch, and point-toe pumps.

Jovani 7749If this dress looks familiar to you, you may have caught a glimpse of it during a previous season of the Voice when teen pop sensation Jacquie Lee wore it during the season five finale. This short dress is perfect for any upcoming party or special occasion. You do not have to date a Hollywood star to look like a million bucks!

Timeless Perfection

Every woman needs to have the perfect little black dress hanging in her closet as her favorite go-to item. A little black dress serves as the ideal party attire to make a statement. A woman in a little black dress is modern and chic but interestingly enough, this look dates back to the 1920’s. We can thank Coco Chanel for this timeless trend. Black was traditionally worn during times of mourning until the queen of fashion changed all of that by designing a simple black dress. Suddenly, little black dresses that exuded femininity and sexiness were the height of fashion. Jovani makes a variety of gorgeous short dresses that effortlessly fit the bill. When choosing a little black dress make sure to remember you will be wearing it often; take into consideration various qualities such as length and fit. Your little black dress can be knee-length for a more conservative look or you can be a little daring and show some leg with a mini length. Fits range from empire waist with chiffon skirts to form fitting with ruched skirts, the key in finding the perfect fit lies with choosing a style that you are comfortable in. Whether you choose a silhouette that is sleek or frilly, make the look uniquely yours by incorporating various accessories that will kick the look up a notch. Creative tights, futuristic bangles, ankle-strap heels, brooch embellishments, tailored jackets, these all make amazing accessories that will continuously transform your dress event after event. m307 jovani maslavi Win best dressed in this form fitting long sleeve Maslavi dress featuring a leather banded waist with gold grommets and plunging v-back. M177 maslavi jovani Dangerously sweet in this leather and lace sleeveless contemporary dress featuring a deep v-neckline and bow waist belt. m194 jovani maslavi Dress to impress in this jersey short sleeve contemporary dress featuring gold beaded embellished shoulders and sexy sheer panel details. m184 jovani maslaviStay on top of the latest trends with this sleeveless fitted cocktail dress featuring a leather bodice and peplum skirt with belt. M186 Maslavi Jovani Romantic elegance in this laser cut jersey cap sleeve fit and flare short on trend dress featuring a crochet bodice and plunging back. There is no better way to work a room on a special occasion than by wearing a trendy little black dress. By changing up your accessories and hairstyles you can get away with wearing your dress for several weekends in a row and continuously receive the fantastic compliments that we all love to hear. Rock your inner diva and fulfill Coco Chanel’s famous words “a girl should be two things: classy and fabulous.”

Closet-full of Fabulous

Have you ever dreamt of what it would be like to walk into a celebrity’s fashion closet? The finds must be unbelievable, an ensemble for every special occasion imaginable in a snap. Jovani has launched a brand new collection created for the chic and the fabulous. The Maslavi line features some of the most cutting edge trends to fill your personal closet. From leather inspired cocktail dresses to .

Versatility is key in this modern dress collection. Dresses that can easily be transformed from day to evening looks are far and few in between but the Maslavi Collection filled the missing link with sixty new and innovative pieces that are as flexible as the women in them. These fantastic dresses can be worn from a morning coffee date to an evening movie premiere effortlessly. With so many gorgeous pieces to choose from in colors that range from soft pastels to the always sexy black your closet will rank among those of the best dressed celebrities. Pretty soon your closet will not be much unlike the Kardashian sisters.

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Be a breath of fresh air in this off the shoulder short dress with a full printed parisian skirt. The form fitting bodice keeps this fun look age appropriate when paired with the light pink satin skirt. Parisian style is known for its classic elegance, you will undoubtedly radiate sophistication and charm in this beautiful dress.

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Rock this retro inspired mod shift chiffon cocktail dress any time of day with your favorite pair of dark pumps! Geometric patterns have been spotted all over the runway this season and this sleeveless multicolor dress does the trend right with the black and white contrast panels. Show off your toned legs with the sky high midi length, great for summer.

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Jumpstart your new and improved wardrobe with this sun-loving black sleeveless jumpsuit featuring silver stud embellishments and a sexy v-neckline. The slouchy bodice makes this the perfect go-to piece for the summer with its built in comfort while remaining chic!

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Take a cue from the boys this season with this menswear inspired breathtaking tuxedo white dress. The halter neckline with open back adds a dazzling feminine twist to the structured collar and metal button embellishments. The flirty flare skirt features on trend pockets making this look not only chic but practical!

Finding pieces that you can get the most bang for your buck has become quite the challenge with emerging collections featuring only one type of style; however, Jovani strives to create pieces for every type of occasion because we realize that women have many needs and require a lofty wardrobe. The Maslavi Collection is filled with jaw-dropping ready to wear dresses that will serve many purposes in your busy lifestyle.

The Intern Diaries: How to Dress For a Fashion Internship

Deciding what to wear in the morning is hard enough, but add in the factor of having to get dressed for an office that lives and breathes designer dresses… well, it feels like everything in your closet just isn’t right!

Having had my own fair share of days as an intern I have a few guidelines that will help to answer the age-old question of:



Okay, breathe.


First and foremost you want to be taken seriously and spoken to professionally wherever you work. While in the fashion field, we are fortunate to have creative boundaries regarding how we are permitted to dress, but that doesn’t mean we don’t have SOME boundaries. I’d rather not spew about why you shouldn’t dress for work as if you were going to a night club because i’m SURE if you snagged the internship, you know better than to show up looking as if you’re ready to bust a move, however I do understand and respect how difficult it can feel to find an outfit that is flattering AND professional.


Let’s talk about a few must haves:


1.) COMFORTABLE SHOES. It’s no surprise that it’s number one on this list. From one heel lovin’ girl to another, this is not always an easy compromise. I’ve learned ( the hard way) that you never know what kind of task they may throw at you as an intern, so coming prepared with a pair of shoes you know you could really work in is key.


2.) THE BLACK PENCIL SKIRT. It will save your life. This is your “I simply can’t deal with putting an ensemble together today” go-to staple. Paired with a colorful blouse and a pair of funky gladiators or chunky heels, and you will instantly look sharp! It’s simple yet modern, making it the perfect wardrobe necessity.


3.) A WATCH. Its doesn’t have to be uber fancy. Actually, the simpler the better. It’s a great everyday accessory that pulls any look together, while also helping you keep track of the time!


4.) THANK YOU NOTES. A little message can go a long way. especially when it is hand written. Keeping a stack of these handy will keep you ahead of the game.


And finally,


5.) A POSITIVE ATTITUDE. Sometimes being an intern isn’t easy. All the tasks you’re given are new and often daunting, but it’s important to approach all of them with an eager desire to do your best, mess up, apologize profusely, and then do better! Just remember, a smile will add 10-times more glamour to your outfit than a frown.


Here are a few look I complied for all the interns out there to try out!

 How to Dress for A Fashion Internship How to Dress for A Jovani Internship What to wear at a designer dress company

Strike a Pose

Life is like one long runway and we are all fighting for a spot at the top of the fashion list. Every special occassion you attend provides another opportunity to show off your fabulous sense of style and prove who the true supermodel is. From a variety of silhouettes, styles, and colors to choose from picking the perfect party dress can seem like an undefeatable challenge but Jovani’s expansive collection of short dresses will have you walking taller with your head held high in no time because these dresses were meant to be shown off.

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Green is the color of success. This long sleeve form fitting cocktail dress features intricate crystal and sequin embellishments along the bodice with black sheer mesh panels along the waist and back making you appear like the Hollywood starlet you were created to be.

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Everyone loves a lady in red. The color of sweet romance entrances you with this gorgeous empire waist chiffon fancy dress that features a crystal beaded embellished bodice with a sheer neckline paired with a flowing skirt.  The key hole back adds a touch of sexiness to this feminine look.

Jovani 88031Pretty in pink! Teen romance films are outdated but this lace blush elegant dress is definitely in style. This sleeveless short dress features a sweetheart bustline with extended sheer neckline paired magnificently with a fit and flare skirt accessorized with a satin bow belt ideal for a guest attending a sweet 16 or office dinner party.

Jovani 98044Jaws will drop when you show up in this sexy sleeveless form fitting nude dress with silver beaded adornments and plunging neckline. The sheer panels and back take this dress up a notch skyrocketing to the top of the best dressed list.

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Flower power is no longer just for the hippies. This sleeveless fit and flare black dress features a v-neckline and vibrant floral print embellishments. The sheer mesh back completes the look with a matching skirt tulle overlay. This fun and flirty short cocktail is perfect for a glamorous guest attending a day wedding or bat mitzvah.

You will not mind the extra attention when wearing one of these fantastic dresses. Slip on your favorite pair of stilettos and prepare to have all eyes on you as you make your grand entrance and wow everyone!


Let me begin by saying it really is as good as it seems… IF you are an optimist.


JOVANI is one of the most exciting places to work. Each day, every department has new projects that must be completed. And for an eager eighteen-year-old, these projects are like shiny new toys begging to be tinkered with. My day is often hectic, and filled with multi-tasking minutes, but I wouldn’t have it any other way. My schedule normally goes a little something like this:

courtesy of

courtesy of

7:30 am: I wake up early to fit in some kind of exercise before I start my day. Most mornings I run, but there is the occasional yoga or pilates class. Doing something active in the mornings helps me to feel a sense of accomplishment for the rest of the day. Sounds silly, but when you live in a city like New York, feeling like you accomplished something (like running a few miles) before your first cup of coffee puts you ahead of the game.

9:00 am: I am back to my apartment and showered. I’ll usually have a cup of coffee and put on some music while I put together an ensemble for the day. Normally, it consists of a summer dress, colorful, chunky jewelry and a low(ish) heels. Normally, I’m all about the height, but running around the city is 100x more comfortable in a three-inch wedge– A tip for all the interns out there: stylish heels that are comfortable DO exist. You just have to hunt for them!

9:30am: I’m out the door to catch the Subway. My commute is about 15 minutes (I have to be at JOVANI by 10am) but I always try to get there a little early. It’s the little things, like arriving early, that can make or break an intern.


9:50am: I walk into the office (smiling) and greet everyone with a good morning, (by this point the coffee has kicked in). I settle into my desk, check my e-mails and begin listening to the head designer, Julie DuRocher.

10:30am: By now I have shuffled a few gowns around, gave my opinion about some new samples and am ready to settle into our first fabric meeting of the day. Merchants come to display their fabrics and we chose the ones  that can be crafted into gowns that will best represent our brand and the current trends. (More about that in the fabrics blog report here.)

11:45am: The head designer heads off to a meeting with the sales department and some customers. While she is gone my task is to do trend research online. I search for anything “special” that will help to inspire her designs. The images I find are often from other fashion blogs and recaps of red carpet events, and it’s amazing how an embellishment or a shoe can suddenly turn into a designer dress!

1:00pm: Lunchtime! Yes… people in the fashion industry do eat. Can we move on now?

1:30pm: The head designer takes her assistant Taryn and I out and about the city to people watch for inspiration and take pictures along our way to help us remember the new motivations we have found.

4:30pm: We arrive back at the office and Julie begins sketching again. I often help her to visualize a dress by draping fabrics over a mannequin and maneuvering them in every which way for her to get a sense of what can be done with the particular material we are using.

Head designer, Julie DuRocher sketches with her gorgeous pup Coco

Head designer, Julie DuRocher sketches with her gorgeous pup Coco

5:00pm: The day for this tired intern is done! I often end up staying a bit later because I simply never want to leave the inspiring people I work with. However, when they finally do kick me out (kidding) I go home and write about all the adventures the day has brought me.


An internship is an opportunity to better discover yourself and your passions while being coached along by a team who believes in your potential. JOVANI has taught me a great deal about the industry and about myself, but today, all you get to read is a glimpse into what it’s like to clack down the halls of JOVANI and work alongside some of the most talented people in the industry.


So unit next time—here is to the girls (and boys) who are ever so curious to know what it’s like to work at a place with unlimited sequins and opportunity.


Stay BeYOUtiful!

Sydney, the intern <3

Couture and Crowns

As June 21st has come and gone, summer is officially here. Summer is the most popular time of the year for all things pageantry to unfold. Teens and women have time to soak up the sun and catch some rays while preparing for one of the most challenging experiences in their life. Pageantry is a sport that very few women choose to partake in for a multiplicity of reasons ranging from the thought of winning scholarship money, gaining career opportunities, or simply showing off how fabulous they look and feel. With all of the glamour comes a lot of hard work, dedication, and time. One of the most difficult parts of preparing for a competition is choosing the perfect pageant dress that will blow the judges away and leave the competition green with envy.

Jovani has released new pageant gowns as a part of their couture collection that will leave you speechless. The unique designs paired with the intricate embellishments will make you a standout in the competition. These dresses consist of top quality materials and are made to be worn by state and national winners from all over the country. You may even spot one of these stunners on your favorite starlet walking the red carpet, as our couture dresses make great celebrity pieces for awards ceremonies and galas.

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A “universal” beauty made this silhouette popular when she captured the crown of all crowns! This cap sleeve red long evening dress features a sexy plunging neckline, open back and velvet bodice. The A-line satin skirt with layers of volume under it make this the ideal dress to create your own winning moment.

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Sophistication and glam work efficiently together in this long sleeve scoop neck floor length navy blue dress that features an intricate lace overlay and sweetheart bustline. The nude underlay makes this dress radiate!

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The key to creating a winning look is to choose a color that looks gorgeous on your skin tone. This vibrant purple strapless elegant dress works with various different skin tones because of the way the satin material captures the light. The A-line skirt paired with the velvet fitted bodice will create a beautiful hourglass figure.

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Look like the glamour goddess that you are in this sleeveless form fitting gold dress that features a sheer neckline heavily embellished with beaded adornments and a plunging back. The sheer skirt gives this dress a fabulous modern flair to show off your chic personality.

Whether you choose to pop in color or dazzle with embellishments you will surely exude beauty in anything that you choose. Always remember that the most important thing you can wear during a pageant is confidence and a smile. Those two components with a killer elegant gown will clear your path straight to victory.

Fan-tastic Prom Season

Prom season is coming to a close but we have loved seeing pictures of girls all around the country wearing our beautiful and unique styles for their special day. It brings smiles to our faces knowing we have created dresses that showcase each girl’s individuality. No matter what size, shape, or color you are, you have every right to look and feel spectacular for life’s biggest events. Jovani strives to create dresses for each of these events, allowing each wearer’s true beauty to shine through. By creating a variety of different silhouettes and necklines in hues that range from soft pastels to electric brights and playing with a number of fabrics, we have a collection of designer prom dresses that will not fail to impress. Here are some of our favorite fan photos submitted to us by none other than our fabulous customers.

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This beauty is red carpet ready in this breathtaking blush halter long formal gown featuring crystal beaded embellishments, a keyhole neckline and exposed back. This Taylor Swift inspired up-do and dazzling cuff complete this gorgeous look.

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Pretty in pink! This strapless mermaid long prom dress features a plunging sweetheart neckline and intricate large iridescent crystal embellishments. This blonde bombshell wore her curly locks in a half up-do complimenting the sexy bodice.

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Sarah soared right to the top when she wore this best seller to her prom. This strapless floor length red dress features a sweetheart neckline with ruched bodice perfectly paired with flowing chiffon skirt accented with a radiant crystal beaded waistline.

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This teen was a vision in this long cap sleeve form fitting elegant prom dress featuring black lace embroidery and a sexy keyhole neckline and open back. This Julianne Hough inspired classic bun hairstyle kicks this look up a notch to A-list status.

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Caitlin stole the show in this fiery red jersey knit floor length unique prom dress featuring a lace appliqué embellished bodice paired with a fitted skirt and small train. Her stunning corsage and long wavy locks completed this look.

Thank you for allowing Jovani to be a part of your special day. We hope you have created memories to last a lifetime and flooded your social networking sites with photos. You worked hard to create your picture perfect look and it only seems fitting that you take a lot of selfies and share them with the world. We enjoy seeing them and encourage you to continue sending them to us.


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